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kyrielle: painterly drawing of a white woman with large dark-blue-framed glasses, hazel eyes, brown hair, and a suspicious lack of blemishes (Default)
Laura

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Wednesday, June 30th, 2004 06:24 pm
...then go read this. (Note that it doesn't apply to permanent accounts.)

I'm not sure why they're showing more love for people who sign up now than for people who already showed faith and signed up, though. People who already signed up can extend to get more time reimbursement, but, um, what if they just bought a year or two? Come on! Of course, I have a permie account anyway, but...it just seems backwards/kind of unfair to make the bonus for new signups so much larger than the compensation for people who had paid before the mess...there's probably a business sense in it somewhere, it just seems unfair.
Wednesday, June 30th, 2004 06:45 pm (UTC)
Yeah, that's...odd. If you ever see -why- they did it that way, I'm curious.

Mind, in the meantime, I'm going to go get my two weeks for both paid accounts :b
Wednesday, June 30th, 2004 06:53 pm (UTC)
LJ knows that its current user base is extraordinarily loyal. (Some would say "extraordinarily addicted", but that's quibbling.) Thus, the current user base doesn't need much incentive to continue their subscriptions.

New clients might be skittish about the recent outages. If I was considering signing up, I might shy away. After all, if it's going to be down half the time... so to reach these people, LJ is offering a larger carrot.

It's much harder to get new customers in the door than it is to get repeat business from existing customers. Hence the differential in the inducements offered to new customers versus existing customers.